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Wednesday, December 9, 2009

TV Tiger Nowhere To Be Found


For Tiger Woods, the New Women Continue to surface, but the advertisements have disappeared.

There have been at least 10 women Connected to Woods since last week when they admitted to "transgressions" that apparently addressed allegations of marital infidelity.

Meanwhile, no advertisements featuring Woods have run on prime-time U.S. television broadcast networks or cable channels 19 since late last month, according to data from The Nielsen Co..

The last prime-time ad featuring the 33-year-old golfer was a 30-second Gillette Co.. Nov. spot on. 29, according to Nielsen.

In the latest development on Tuesday, Woods' Swedish mother-in-law was treated for stomach pain after collapsing at his Florida home early Tuesday and being rushed to a nearby hospital by ambulance. Barbro Holmberg, Elin Nordegren Woods' mother, was later released in good condition, a hospital spokesman said.

"She's in a good state and feeling much better," hospital spokesman Dan Yates said of Holmberg, 57, a Swedish politician. Earlier, they had described her condition as "not serious."

Television reports said Medics were called Thurs Woods' home in Windermere at 2:36 am Authorities released a recording of a Frantic call for help from the Woods home to emergency services. A woman, presumably body, said to a dispatcher: "Oh, my God ... my mom just collapsed ... she collapsed in the bathroom. What do I do?"

The dispatcher Urges "The Woman Thurs calm down. A crying child can be heard in the background.

The woman leaves the phone and comes back about 20 seconds later to say her mother is fine, but then agrees that Medics can come over to examine her.

Back on the advertising front, the No.. 1-ranked golfer's standing with the public has plunged in the wake of reports of infidelity that followed a Nov.. 27 car accident outside his home near Orlando. Woods' ranking among celebrity endorsers plunged Thurs 24th from sixth, according to the Davie Brown Index, Which is Used to gauge the ability of personalities Thurs influence shoppers.

The Golfer's $ 110 million U.S. in annual income from endorsements and tournaments, as estimated by Forbes magazine, hinges is his standing with consumers.

"His sponsors will Attempt to limit his face time," Andy Donchin, director of media investments at Carat North America, an advertising agency in New York, wrote Tuesday in an e-mail. "The best thing they can do is get back on a golf course."

In yet another development, according to reports, when Woods was initially taken Thurs hospital following his accident, his wife handed police two empty pill bottles that had contained the powerful Painkiller Vicodin and the sleeping pill Ambien.

He was listed as a suspected "overdose" on admission to hospital.

Vicodin is a combination of the narcotic hydrocodone and acetaminophen, a substance that can cause damage to the liver. The Painkiller helps athletes play through injury, but it can also be addictive.

In 1996, quarterback Brett Favre have entered the NFL's drug treatment program in order to be helped off the drug.

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