Free Breakfast at Denny's Today, But Expect To Wait

Denny's, the nation's largest family restaurant chain, offered the same promotion last February and said it served about 2 million free breakfasts worth about $ 12 million. At most outlets, long lines and crowded parking lots were common.

The giveaway should be just as popular this time. Like last year, the company introduced the promotion during a series of advertisements during Sunday's Super Bowl. Nielsen Media Research said Monday that the game, viewed by 106.5 million, was the most-watched show in television history.

The ads featured animated chickens expressing shock that they would have to lay so many eggs to meet demand for the free breakfasts.

CBS charged a reported $ 2.5 million to $ 2.8 millions per 30-second spot during Sunday's game, but Denny's believes the cost was worthwhile. The company estimated it earned about $ 50 million worth of public relations after the 2009 ad campaign, Denny's marketing executive Mark Chmielna said last year.Read More Story,http://www2.tbo.com/content/2010/feb/09/free-breakfast-dennys-today-expect-wait/news-breaking/

Free Breakfast at Denny's Today, But Expect To Wait