Affairs Not Costing Tiger Woods Dollars, But Brand Influence
Corporate Sponsors May say they're sticking by Tiger Woods for now, but the golf icon's standing with the general public has diminished dramatically, according to a celebrity talent firm.
Woods 'ranking on the Davie Brown Index, Which quantifies celebrities' Ability to influence brand loyalty and consumer purchases, Thurs 24th has dropped from sixth place since his alleged philandering became public fodder. The index, created by Los Angeles-based Davie Brown Entertainment, a 2.800 tracks celebrities as a guide for brand marketers.
Woods has been around $ 100 million in endorsement contracts with brands including Boston's Gillette, Accenture, AT & T, EA Sports, Gatorade, Nike Golf and TAG Heuerhttp://www.bostonherald.com/business/general/view/20091209affairs_not_costing_tiger_woods_dollars_but_brand_influence/srvc=home&position=also
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